马丁·林斯特龙(Martin Lindstrom)，全球首席品牌营销大师，在全球拥有百万“忠实听众”，林斯特龙公司(Lindstrom Company)CEO；担任世界多家顶级公司的顾问，包括麦当劳、宝洁、雀巢、美国运通、微软、迪斯尼等；还是《金融时报》、《今日美国》、《财富》、《华盛顿邮报》、《哈佛商业评论》等知名媒体的特约专栏作家。

Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode th...(展开全部)

The highly anticipated debut from the acclaimed, award-winning New Yorker writer Rachel Aviv compels us to examine how the stories we tell about mental illness shape our sense of who we are. In Strangers to Ourselves, a powerful and gripping debut, Rachel Aviv raises fundamental questions about how we understand ourselves in periods of crisis and distress. Drawing on deep, orig...(展开全部)

The highly anticipated debut from the acclaimed, award-winning New Yorker writer Rachel Aviv compels us to examine how the stories we tell about mental illness shape our sense of who we are. In Strangers to Ourselves, a powerful and gripping debut, Rachel Aviv raises fundamental questions about how we understand ourselves in periods of crisis and distress. Drawing on deep, orig...(展开全部)

在线阅读本书 "This really is a remarkable book. It does for human resources what Rachel Carsons Silent Spring did for the environment. It makes you wonder why we insist on sustaining an education system that is narrow, partial, entirely inappropriate for the 21st century and deeply destructive of human potential when human beings have so much latent creative ability to offer. A bril...(展开全部)

在线阅读本书 "This really is a remarkable book. It does for human resources what Rachel Carsons Silent Spring did for the environment. It makes you wonder why we insist on sustaining an education system that is narrow, partial, entirely inappropriate for the 21st century and deeply destructive of human potential when human beings have so much latent creative ability to offer. A bril...(展开全部)

“Sparkles with insight.”—Daniel Pink This revolutionary book goes beyond any recent book on language to dissect how language operates in our minds and how to harness its virtually limitless power. As Dr. Marian explains, while you may well think you speak only one language, in fact your mind accommodates multiple codes of communication. Some people speak Spanish, some Mandarin....(展开全部)

“Sparkles with insight.”—Daniel Pink This revolutionary book goes beyond any recent book on language to dissect how language operates in our minds and how to harness its virtually limitless power. As Dr. Marian explains, while you may well think you speak only one language, in fact your mind accommodates multiple codes of communication. Some people speak Spanish, some Mandarin....(展开全部)

It is no secret that the world is drowning in text and data. This causes real problems for everyday users who need to make sense of all the information available, and software engineers who want to make their text-based applications more useful and user-friendly. Whether you're building a search engine for a corporate website, automatically organizing email, or extracting impor...(展开全部)

It is no secret that the world is drowning in text and data. This causes real problems for everyday users who need to make sense of all the information available, and software engineers who want to make their text-based applications more useful and user-friendly. Whether you're building a search engine for a corporate website, automatically organizing email, or extracting impor...(展开全部)